Wieden+Kennedy New York brought on Frequency Pictures to document Run Back the Miracle, Michelob ULTRA’s immersive recreation of the 1980 “Miracle on Ice” at Herb Brooks Arena in Lake Placid, NY. Frequency hired me to build a small team to work alongside their director and DP, and I brought together three camera operators and a sound recordist to capture the installation, the event and crowd vérité, including Al Michaels revisiting the game that made broadcasting history. We also shot establishing and scene-setting footage around Lake Placid, grounding the story in the town where the Miracle happened. After the shoot, I stayed on as colorist for the final 90-second BTS film, bringing the arena’s projected light and the archival footage into one cohesive look.

Run Back the Miracle won two Bronze Lions at Cannes Lions 2026:

• Digital Craft: Personalized Storytelling & Experience

• Brand Experience & Activation: Live Brand Experience or Activation